Rinkoo Tulsian Shroff as a personality can be best described as ideator, initiator, educator and contributor. She is a software engineer by qualification, but with a difference. She breathes creativity and to fuel it further, she entered the alleys of fashion designing and launched her designer brand, Rinkoo Shroff. She gained recognition in no time, but she never turned complacent. She is not only a progressive entrepreneur, but also conducts interactive workshops at selected elite fashion institutes. Rinkoo Tulsian Shroff has been picked by Tata Sky and she hosts her solo show. She is a devoted social activist and takes out time from her mind boggling schedule to serve the lesser-privileged in various ways. She has received many prestigious awards for her contribution in the fields of business, ethical practices and revolution brought in the arena of fashion designing.