Communities Sonali Tripathi part of
Communities that Sonali Tripathi follow.
Womennovator
Delhi, India
1505 Followers
Tripti Somani
Delhi Womennovators
Delhi, India
54 Followers
Vandy Mehra
I don't just build campaigns — I build categories. With over 15 years spanning EY, PwC, American Express, V-Guard, and Groupe SEB, I've consistently sat at the intersection of brand strategy, performance marketing, and business growth — turning marketing complexity into measurable momentum for the brands I've led. My track record speaks in numbers that matter: a category scaled from ₹200Cr to ₹600Cr in four years, 6.2X ROAS delivered at ₹100Cr budget scale, ₹18Cr in incremental revenue unlocked through creator economy strategy, and 150M+ cumulative impressions driven across 500+ media placements. I've been recognised among the Top 100 Indian Women Professionals and am a winner of the Effies, Digies, E4M, and ET Brand Equity Marketing Awards — recognition I'm proud of, but never resting on. I lead teams across APAC, advise CXOs on brand clarity, and have developed the GROWTH Framework — a proprietary 100-day system that helps leadership teams stop generating activity and start building real momentum. I'm here because I believe the best thinking happens in rooms like this — among women who've done the work, earned the scars, and still show up to push further. Beyond my own work, what truly energises me is paying it forward. I deeply believe that every woman who has earned a seat at the table has a responsibility to pull up a chair for the next one. Womennovator's mission to support 10,000 women leaders and entrepreneurs resonates with me at a personal level — because I've seen firsthand how the right mentor, the right room, and the right conversation at the right moment can change the entire trajectory of a career. I want to be that moment for others. Whether it's helping a first-time entrepreneur find her brand voice, coaching a mid-career marketer to back herself with data, or simply being the senior woman in the room who says "your instinct is right — now here's how you make the business case" — that's the kind of mentorship I'm here to offer. But I'm equally here to learn. Every woman in this community carries a story, a challenge, and a strategy that I haven't encountered yet — and that humbles me. The entrepreneur who built from zero, the leader who navigated a boardroom no one wanted her in, the woman who pivoted and won anyway — I want to sit across from all of them. Freely, generously, and with genuine curiosity on both sides.




